Consumer behavior Essay Example | Topics and Well Written Essays - 2000 words

Consumer behavior - Essay Example It can be said that the superior level of internet penetration in various regions of the world has played a crucial role in creating a demand for products and services of global standards in various markets. It is important to highlight that this demand among the consumers for new products and services has created a platform of unique business opportunities and has in return triggered the need for opening up of closed economies (Free, 2010, p. 464). The opening up of economies, along with the smooth integration and penetration of internet in various corners of the world has lead to the formation of a globally connected marketplace, where the geographical barriers are absent. With the opening up of previously closed economies, many new markets with unique patterns of consumer behaviour and consumer psychology are emerging from various regions of the world (Hargrove and et.al, 2006, p. 411). It is important to mention that the consumers of today’s date are highly tech savvy in n ature. ... Social Networking Overview From the sociologic point of view, it can be highlighted that human beings are born with unique social needs, which involves interacting and communicating with each other as it helps in the development of individual or generalized perceptions and feelings (Kendall, 2011, p. 102). Because of the high penetration of technological devices along with the existence of highly digitized nature of information content in today’s date, people automatically think of social networking as an online medium rather than a traditional offline medium. From the general point of view, it can be said that the social networking today represents a series of virtual platforms which facilitate the process of human interaction and communication of individuals, with their friends, relatives, families and even fans and followers located in various corners of the world. It is interesting to state that though the social networking is a part of the social media, which actually rep resents a very diverse and broad range of platforms which comprises of online blogs, discussion and knowledge forums, podcasting sites, public video sites like YouTube yet the various social and professional networking sites help the most in sharing and linking up of individuals with their close and important contacts (Jue & et.al, 2010, 44). Because of its ability to connect with people in the easiest and fastest manner, it can be said that the social networking sites has gained the status of a very important marketing tool for organizations who are trying to communicate the values of their own products and services to a specific demography of

My Father's Life Essay Example | Topics and Well Written Essays - 750 words

My Father's Life - Essay Example His mother felt the need for change and so to upgrade him from their not so good financial background, sent him off to a school in San Francisco, where he was to put up with an aunt while attending a public school since she could not afford him the luxury of studying in a private school. The Second World War broke out while my father was still in school, and like most of his friends and all young strong and loyal men of the day, he was drafted into the army to fight for the cause of the nation he believed in. There, he drove an ambulance though his preference was to fight in the front line. He could penetrate war fields and employ skills and extraordinary tactic in missions to rescue injured solders, and once, he almost got himself killed when the ambulance he was driving was bombed by an enemy tanker missile while on a rescue mission to save the life of some seriously injured colleagues. His friends said that his cleverly wit survived him through the war. Immediately after the war, my father returned to Connecticut and decided to settle there. He later met my mother, a shy strong girl from Jamaica, with a large doze of innocent and a tremendous appetite. My father always said that he fell for her because of that gigantic appetite. They got married in a local church and were blessed with two kids: my sister and I. We grew up fast and all took after their father's strength and an outgoing character. As a young couple, my parents loved bowling and so they spent most of their spare time together on the game. My father liked partying a lot, and I can recall once my mother referring to him as a 'party animal' after he came home drank after a night of partying and playing cards with his friends. He worked hard though, and he always had two jobs going, at a minimum, all the days of his youthful life. For example, I remember he took a job as a factory worker for eight hours ever day and then took a four hour break then reported for another job in an apartment store for another six hours. Despite the heavy responsibility of supporting his young wife and the kids, he managed well enough and placed us in good private schools and at the same time affording him self a good and exciting life. He loved baseball and at one point he trained a local club which never did too well anyway. My mom once told me that after my sixth birthday, dad thought that I was old enough to know the game and so he took me along for a trial on the league. Mum came along to watch her men play. She recalls that the ball came to me and as I struggled to concentrate on the ball so had that I missed and it hit me on the face, right between my eyes, I was so embarrassed. He was a good father and had time for the kids, taking them swimming twice every week and for ice cream every Sunday afternoon. They would take the 'wife' along once in a blue moon just to keep the whining away for lack of due attention from the hubby. Sometime in her late thirties, in his late forties, one of my father's friends offered him the chance to cruise on a cruiser leaving Florida to the island. My father's wish has always been to be able to support his family without having to rely on either loans or on borrowing from the family. And so he took the